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A new day at Volvo: VN is the vehicle for renewed customer focus.

Published Wednesday, January 01, 1997

A scant three months into the job, Marc Gustafson, the new president and CEO of Volvo GM, is working hard to restore some of the luster to the company's tarnished image. It's not a role he's uncomfortable with. After all, he was largely credited with helping engineer the renaissance at Mack Trucks, where he served as executive vp of sales and marketing until he took the Volvo job last September. Volvo watched as market share dropped into the single digits for much of last year, leading to a net loss for the U.S. operations. "We lost sight of ...

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