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No time for cowboys

Published Thursday, July 01, 2004

Someone has finally said it. And it had to be said. It's high time long-haul fleets wave “So long” to the cowboy truckers out there and start seriously recruiting drivers who see trucking as a worthy career path — not a lifestyle that comes with a paycheck. That's the contention of Duff Swain, president of Trincon Group, a consulting firm that specializes in long-haul trucking. Swain feels so strongly about this topic that he's authored a white paper that drives his point home that trucking will never cure driver turnover until it starts turning to a new breed ...

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