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Turning passion into products

Published Tuesday, July 01, 2003

A company's research and development efforts are largely invisible to most end user customers. Even when spec'ing and buying capital equipment, what takes place in test labs and engineering departments before a vehicle or component comes to market is simply an unknown. There are industry standards, of course, and published specifications, customer testimonials and product warranties and these provide considerable information, but there are some questions about commitment and real value that only a glimpse behind the scenes can answer. Outside the test lab door, it's all about you, the customer, and capturing your attention, your interest and ...

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