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Decision data

Published Monday, August 01, 2005

Manager: Murry Fitzer Title: CEO Fleet: Florilli Transportation, West Liberty, IA Operation: 48-state refrigerated TL carrier PROBLEM “Trucking has always been a business of pennies, but when diesel is topping $2.30 a gallon, even a quarter-cent savings or 1/10th to 2/10th improvement in fuel economy can really add up over the life of a truck,” says Murry Fitzer, CEO of Florilli, which operates 225 tractors and 300 refrigerated trailers. That's part of why he jumped on the satellite communication bandwagon back in 1994 Not just to give his drivers a better way to communicate with dispatch and to ...

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