Freightliner goes racing

At a news conference before the Daytona 500, Freightliner Trucks announced its official sponsorship of NASCAR and that it's returning as a 2006 sponsor of 13 individual NASCAR teams. The OEM also will host a series of pre-race events dubbed the Freightliner Run Smart Hauler Challenge open to NASCAR hauler drivers. Both NASCAR and Freightliner Trucks share a passion for vehicles that push the envelope in terms of performance and efficiency,” said Michael E. Delaney, senior vp of marketing, Freightliner LLC. He noted that NASCAR sponsorship was a great fit for the OEM because many heavy-duty truck drivers ...

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November 2009

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