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Isuzu takes over U.S. distribution

Published Saturday, September 01, 2007

Dissolving the joint venture with General Motors that had been responsible for the sales and marketing of Isuzu-built trucks in the U.S. since 2001, Isuzu Commercial Truck of America Inc. (ICTA) is now distributing its low-cab-forward vehicles directly to both the Isuzu dealer network and GM's network of Chevrolet and GMC medium-duty dealers. While the move marks the end of General Motors Isuzu Commercial Truck LLC, “Customers will see very little change,” according to Todd Bloom, vp-marketing for ICTA. “The dealer networks, the badging, the warranties will all remain the same. Distribution to dealers simply moves from GM ...

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