Toyota rolls out new Tundra

Toyota Motor Sales U.S.A. (TMS) officially launched the new version of its full-size pickup, the Tundra, at the 2007 International North American Auto Show in Detroit last month. The '07 model is an all-new design that embodies Toyota's desire to compete head-on with Ford, GMC/Chevrolet and Dodge in the lucrative U.S. full-size pickup market. “The new Tundra is a true American truck that will set a benchmark in the full-size truck segment,” said Jim Lentz, TMS group vp & gm. He pointed out the “Americanization” program for the '07 Tundra entailed engineering development controlled from Toyota's TEMA facility ...

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October 2009

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