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Deer country

Published Sunday, January 01, 2006

In today's world of fast moving traffic and ever-expanding rural roadway networks, the number of deer-vehicle collisions is rising. Insurance magnate State Farm released a study recently indicating that there are about 1.5-million deer/vehicle collisions (DVCs) a year in the U.S., resulting in the deaths of 150 motorists, as well as $1.1 billion in vehicle damage. I talked to Brigette Rocher recently about the impact of deer/vehicle collisions on fleet operations. Rocher is president of Deer Alert, which makes a device that can be mounted onto a motor vehicle, where it emits an ultrasonic signal that is said ...

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