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Squeaky wheels

Published Sunday, July 01, 2007

Got the chance to talk with Dan Cutler recently, the “tell it like it is” director of product development for General Motors Isuzu Commercial Truck. While he's partial to his product line, he's always blunt in his assessment of market trends and issues. Here's some of what he had to say about the medium-duty market. “It boils down to this: if the customer asks for it — hybrid powertrains, anti-rollover systems, etc. — they will get it,” he told me. The flip side of that is also true: “If customers aren't willing to pay for it, then we ...

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