Green is gold

“Optimism is a good characteristic, but if carried to an excess, it becomes foolishness. We are prone to speak of the resources of this country as inexhaustible; this is not so.” — President Theodore Roosevelt, Seventh Annual Message to Congress, December 3, 1907 If you're green around the gills about how green trucking is and how green trucking should be and how green equals green, then you must be green with envy that anyone who worked in this industry not even five years ago could go for days, months and years without ever entertaining a ...

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From the Print Issue

October 2009

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