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Finding the sweet spot

Published Saturday, June 01, 2002

Tennis and golf are on the minds of many at this time of year. One of the secrets of success in both is to consistently hit the ball with the sweet spot of your racket or club. The resulting increase in distance and power can be astounding — and can make the difference between winning and losing. Freight transportation management also has a sweet spot, and hitting it may help you outperform the competition. This sweet spot is the optimal combination of common carrier, private, and third-party dedicated carriage used to deliver transportation services. Finding the right combination, ...

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