the last word

Faster than an oil change? A new super hero of sorts will lead the latest marketing campaign for Cenex-brand fuels and lubricants. The Cenex Guy symbolizes hardworking individuals everywhere who need their trucks to run efficiently, day in and day out, with minimal downtime and no extra costs, according to Leon Westbrock, executive vp & COO of CHS energy, which produces Cenex products. “The Cenex Guy helps demonstrate our brand's connection and value to customers, while reminding everyone of our broad line of quality Cenex lubricants, fuels and other energy products,” he noted. “The future productivity and ...

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From the Print Issue

October 2009

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