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Profit Talking

Published Friday, January 01, 1999

Improving communication between technology specialists and other managers may be a key to getting more bang for your technology buck. Today's chief executives are a good deal more technology savvy than they were even five years ago and, what's more, they regard technology as essential to the future success of their businesses. Satisfaction with the return on technology investments, however, is another matter entirely. Almost 80% of the 213 CEOs and other board-level executives surveyed by A.T. Kearney Inc. in 1998, for example, agreed that technology has 'definite profit implications,' but only 13% said that they were 'very ...

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