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Reading the reader

Published Monday, March 01, 1999

You know who you are, but do you know who we think you are? The only way to put out an effective magazine is to develop an accurate picture of your readers and their interests. That idealized reader - or Reader with a capital R - becomes the touchstone in choosing topics for coverage, in developing angles for stories, and even in designing the layout and graphics for each issue. Everything we do at Fleet Owner starts and ends with the question: "Where's the value for the Reader?" With over 100,000 issues of Fleet Owner being mailed to ...

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