Shake on it

E-commerce increases need for good relationships I don't believe there's a substitute for the relationship, the handshake,” says Herbert Schmidt, president of Contract Freighters Inc. (CFI). “The Internet can augment and complement good business relationships, but it can't replace them.” Coming in this era of e-commerce, his remark is arresting — somehow sounding both old-fashioned and radical at the same time. If you think about it as much as Schmidt clearly has, however, it also sounds true. In order to be successful, e-business requires that companies' boundaries and identities overlap and merge, that they ...

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From the Print Issue

November 2009

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