Going once, twice, online

A used-truck auction can be quite a social event. There may be a pig roast or a hot-tub giveaway, and there are always lots of old friends to visit with. But is it the most effective way to either buy used equipment at the best prices or to maximize your returns when you have trucks to sell? Moving used-truck auctions online holds the potential of opening the sales process to the widest possible audience of both sellers and buyers. The benefit for buyers is that it lets them reach out beyond a local pool of trucks to a ...

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From the Print Issue

October 2009

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