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Western Star, Sterling updated

Published Monday, January 01, 2001

Enhancements to two truck lines reviewed Freightliner LLC showcased new developments from both its Sterling Truck Corp. subsidiary and its recent acquisition, Western Star Trucks Inc., at the Great American Trucking Show. Freightliner president Jim Hebe stated that Western Star's distinctive styling and custom engineering will be preserved, but the trucks will benefit from a broader offering of powertrains. Hebe distinguished the market focus of the two this way: Western Star is oriented to over-the-road owner-operators and severe-duty fleets, while Sterling is pegged mainly at shorthaul freight hauling and various vocational applications. John Merrifield, senior vp-sales & marketing, ...

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