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Boots on the ground

Published Saturday, March 01, 2008

Glass-half-full people see downturns and recessions as great opportunities for growth, and I don't disagree. In times like these, people are looking for good ideas to help them be more productive or save money. Guys who wouldn't give you the time of day are more willing to listen now. Better still, competitors are cutting back on sales and marketing. To save cash, they're putting fewer boots on the ground to develop new accounts or even take care of established ones. If you do the opposite, there's a chance you can grow in this soft economy. A well-supported professional ...

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