To pre-buy or not

If you were a truck manufacturer or one of their major component suppliers, 2007 would be looming large right now. As a truck buyer, you're obviously concerned about the added initial and ongoing operating costs of the new 2007 low-emissions diesels, but one way or another you'll pass on those costs. The stakes are much higher for manufacturers, however. Their ability to remain viable long-term businesses is threatened by “pre-buy,” a sharp increase in truck sales just before the January 2007 changeover to low-emissions diesels, followed by an equally sharp decrease in sales. Building trucks is an enormous ...

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From the Print Issue

October 2009

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