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THE BOLD ONES

Published Tuesday, June 01, 2004

Brigestone/Firestone North America Tire NASHVILLE, TN DESIGNER: Dye, Van Moi & Lawrence, Nashville, TN GRAPHICS SUPPLIER: Epic Media Group, El Segundo, CA MARKING MATERIALS: Flexible vinyl and the KWIK ZIP System Creative wheels were turning hard to roll out these gorgeous graphics. Inspired by the color scheme used in the Bridgestone/Firestone logo, the graphics play up on a grand scale the images of tires on the go in a variety of applications. The all-black painted tractors and trailers provide a striking background from which the graphics seem to “pop out.” And the logo overlay gives one the feeling ...

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