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Behind the marque

Published Saturday, November 01, 2008

Sitting in a sun-drenched conference room overlooking Volvo Trucks North America's (VTNA) corporate campus one recent Carolina fall morning, it struck me that we, a half-dozen journalists drawn from the major publications serving U.S. and Canadian fleet operators, were gathered there not to be informed about trucks or engines or anything else mechanical for that matter. Nor were we there to learn about an information-technology solution. But we were there to hear about a product, one that resulted to be sure from lots of applied brainpower. VTNA invited us in to walk us through in exacting detail what ...

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