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Goodyear running boot camp for sales reps

Published Wednesday, October 31, 2007

With the hope of “transforming the sales force from tire salespeople into business consultants,” Goodyear is running a Commercial Tire Academy Boot Camp in Dallas to give tire sales representatives intense training on tire issues and how they affect a customer’s tire program. "A fleet's tire supplier and the fleet manager's approach to tire management can significantly impact the bottom line,” said Steve McClellan, Goodyear's vp-commercial tire systems. “Tires are more than just tires; they're a system in a fleet's operating cost." Sales reps receive hands-on training, beginning with how to “read” a tire to detect underlying tire ...

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