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Roadranger executive: Trucking’s "been this bad before"

Published Monday, April 20, 2009

WASHINGTON. With the economy still in turmoil and new, stricter emission regulations on the near horizon, it's easy for those in trucking to get stuck in "panic mode." However, Jim Sahli, director of field sales & marketing for Roadranger, believes such a mindset could be detrimental – if not fatal – to the long-term prospects for dealers, fleets, OEMs, and component suppliers alike. "My point has to do with the absolutely dreadful year we're having right now," he explained in a speech here at the American Truck Dealer's 2009 Convention & Exposition. "When we're so busy ‘right-sizing our ...

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