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Time to plant

Published Sunday, April 01, 2007

As you sow so shall you reap. If fleet owners expect to have anywhere near enough drivers this year and next year and for 20 years after that, they had better start thinking of that parable from Sunday school. Years ago the giant lumber firm Weyerhauser slapped a matter-of-fact slogan wherever it could: “Timber is a crop.” Old-growth forests and the environmental stewardship thereof aside, it's hard to refute the simple logic of that signature line. Indeed, anything that can be planted and grown to harvest and then replenished by repeating that cycle is a crop. On some ...

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