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Published Saturday, March 01, 2008

Determined to make its mark on the fiercely competitive U.S. supermarket arena, one of the world's largest retailers has launched an all-new grocery store chain that aims to stand out from the crowd by delivering on its very name, “Fresh & Easy Neighborhood Market.” At press time, Fresh & Easy had 43 stores open in its initial target market of Southern California, Nevada and Arizona, and as of this month it was slated to have 50 stores up and running. The company is a subsidiary of Great Britain's Tesco, which ranks as the world's third-largest international retailer. “Fresh ...

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