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The Last Word

Published Saturday, November 01, 2008

Hitching up to a new tagline Get used to seeing this new tagline from suspension maker Hendrickson: The World Rides On Us. It will be gradually phased in for all Hendrickson's worldwide operations, culminating in a big media blitz at the Mid-America Trucking Show in Louisville in March. The new slogan not only reflects the spirit of the brand but the 95-year legacy of engineering advancements and manufacturing excellence behind it, the foundation for Hendrickson's “continuing commitment to the industry,” says Baine Adams, vp of global sales and marketing. “Read literally, the tagline represents the millions of Hendrickson ...

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