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Light-truck aftermarket sales will boom

Published Friday, August 17, 2001

As competition intensifies in the light-truck accessories aftermarket, manufacturers need to expand their customer base in order to boost revenues, according to marketing consulting firm Frost & Sullivan. To attract new consumers, the firm says aftermarket participants should emphasize the functionality of accessories as well as their aesthetic contribution to a vehicle's unique style and appearance. According to Frost & Sullivan’s analysis, the light-truck accessory aftermarket amounted to $1.59 billion in 2000. Steady growth will continue through 2007, with forecasted revenues of $1.89 billion. Light-trucks had previously been classified as a type of commercial transportation vehicle, but it has ...

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