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MATS may change truck ad market

Published Friday, November 02, 2001

One of the perennial difficulties with truckside advertising has been the ability to show advertisers, on a real-time basis, how many impressions their message is generating when posted on the side of a commercial vehicle. That may change as MediaVehicles, a truckside advertising provider, rolls out a new tracking technology called the Mobile Advertising Tracking System (MATS). MATS represents the next step in proving to the advertising world that truckside advertising works, says Tony Polito, director of marketing for Atlanta-based MediaVehicles. “MATS is a web-based system that will allow advertisers and especially advertising agencies to pull up trucks ...

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