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Learning from 2007, preparing for 2010

Published Thursday, March 06, 2008

WESTIN, FL – A lack of incentives combined with price increases and a reduction in operating benefits ultimately doomed manufacturers’ efforts to prevent a major product pre-buy and subsequent fall-off in truck sales due to the introduction of 2007 low emission engines. Class 8 sales fell nearly 47% in 2007, dropping to 150,965 units from 284,008 in 2006 – a decline of 133,043 units, according to data compiled by Ward’s AutoInfoBank. Sales in the medium-duty Class 6 & 7 market fared only slightly better, contracting by 36,608 units, or 22%, to 220,128 units in 2007. Yet while engine ...

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