Putting drivers on a path

A rewards-based driver career path should be cornerstone of a solid driver retention strategy, according to Duff Swain, president of Trincon Group, a transportation consulting firm. To address this, Trincon has made an outline of its driver career path plan available for free through its website, www.trincon.com. “We have felt all along that [driver turnover is] not a money issue; it’s a communications issue,” Swain told FleetOwner. “Drivers have not been treated as employees. In…many cases [truckload companies] hire the wrong type of driver, because they hire a driver based on a lifestyle ...

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From the Print Issue

October 2009

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