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Hybrid interest growing despite cost concerns

Published Wednesday, November 07, 2007

Despite uncertainty over the cost-effectiveness of hybrid technology, fuel supply and emissions concerns are helping drive interest in hybrid vehicles both for consumer and commercial use, according to a new study released by consulting firm ABI Research – “The question of a hybrid’s total cost of ownership is not an easy one to answer,” said David Alexander, ABI Research’s principal analyst. “Calculations have to be made for the life of the vehicle – anything from five to ten years or even longer. With prototypes running on test for only a couple of years so far, ...

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