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Rental fleets getting greener

Published Tuesday, June 19, 2007

Major vehicle rental companies, such as Enterprise and Hertz, are beefing up their alternative fuel efforts across the board. They’re increasing purchases of both hybrid and flex- fuel cars and trucks and investing directly in alternative fuel research – not only to boost their “green” image among customers but also to reduce their operating costs as both gasoline and diesel rise in price. “We know that more and more consumers expect the companies that serve them to share their concerns about the environment. For our company and our industry to be successful, we must address those concerns while ...

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