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MillerCoors

Published Monday, June 01, 2009

“Get your beer here!” is what this bold, splashy design promoting Miller Chill — which is promoted as a “light beer with lime” — shouts out to thirsty passersby. The grabber is the sense of movement built into this graphic: the green glass and “wet” green background play against each other to provide depth; the ice looks like it is crackling under the viewer's gaze; and, of course, the twist-cap that is twirling away to let the brew splash on out. About all that's missing is a place for those so inclined to drink it ...

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