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Moe's Southwest Grill

Published Monday, June 01, 2009

This growing restaurant franchise operation came up with this mouth-watering graphic treatment to help its franchisees build awareness for their catering services, according to director of franchise services Sarah Riggslay. The design makes full use of the limited real estate for graphics on a light-duty vehicle, bringing Moe's Southwestern fare to the fore on both the sides and rear doors. “Moe's wanted to showcase an exciting and enticing four-color image of its featured product,” says Riggslay, “and the attractive design and yellow base color [used] increases the positive perception of Moe's fleet.” LOCATION: Atlanta, GA ...

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